Henkel Nederland is op zoek naar een Brand Manager - Adhesive consumer (M/F/X)
Fulltime
Wat ga je doen?
In a very international working environment, responsibility of the local brand management of PERFAX & TANGIT in Benelux. Perfax is a very famous brand, known as “Your partner for Home Decoration”, it’s the local leader of the Wall Paper Pastes in Benelux. Tangit is the professional brand for Piping Adhesives with a strong growth potential.
Strong drive of the local marketing activation for the respective brands in order to reinforce our leadership position on a very challenging market.
Work with clear objective on brand impact, organic sales growth, profit and market shares in the short & long term.
Definition of the full marketing mix with product portfolio, innovations and promotional plan.
Development of the Media plan for both countries Belgium and Netherlands.
Management of the local marketing budget.
Strong analysis and preparation of the annual category and project review.
Monitoring and reporting of the different KPI’s (brand visibility, market shares, sales performance, tracking of innovations and media campaigns, portfolio reviews, budget follow-up,…)
Smart working policy with choice between 2 offices: in Netherlands (Nieuwegein, close to Utrecht) or in Belgium (Bruxelles)